More about NasLink
Vision
People will have access to equal and sufficient economic and social opportunities to improve quality of life and dignity.
Mission
To create a link between generous people and people needing funds for their small and micro businesses, enabling them to become more profitable and elevate their livelihoods; and return the funds to be re-given to others for amplified impact.
Objectives
NasLink is a social business that aims to reach 25,000 people in the Arab region by 2027; and provide the following:
- Facilitate the MOST AFFORDABLE funds on the market in comparison to other alternatives of Banks, Microfinance, and civil society.
- Expand the use of FINANCIAL TECHNOLOGY to enable seamless exchanges between all clients through transparent existing electronic payment networks.
- Create opportunities for technical and operational LEARNINGS by which small and micro businesses can expand, modernize, and franchise.
- Develop and facilitate CONSOLIDATED PRODUCTS and partnerships that can be added to the funds, including insurance, saving, credit, marketing, and many others.
Core Values
- Equality: NasLink believes that people are CREATED EQUAL and should be treated fairly. Small, micro and unbanked businesses are business worthy. They deserve to have ACCESS to financial funds and services in a proper and DIGNIFIED manner that would enable them to sustain better livelihoods by spending on health, education, and better quality of life.
- Trust: NasLink values integrity, fairness and honesty in all business dealings. TRUST is the cornerstone of our business, and it will never be compromised.
- Neutrality: NasLink values diversity and NEUTRALITY. We serve people on the basis of need and proper business principles, regardless of ethnicity, religion or any other affiliation.
- Efficiency: NasLink commits to strategic growth and EFFICIENCY, through constant improvement of our operations and pursuing opportunities to promote our business model and capabilities.
- Safeguarding: NasLink commits to good stewardship of the company's and clients’ resources, embracing the responsibilities of SAFEGUARDING principles and standards in all our dealings.